Selling doTERRA BOGOs Online With Relationship Marketing
Selling doTERRA BOGOs online with relationship marketing is the easiest thing I have ever done. You are being handed something valuable to offer your contact with the BOGO oils. Approach sharing that value through relationship marketing. Relationship marketing means you know the person you are contacting, and you first respect that relationship. The sale is always secondary to the relationship. The relationship always holds higher value.
Allow Your Contact An Opt In & Opt Out
Keep your doTERRA BOGO week relationship marketing based by providing an opt in and opt out. Respect that as amazing as the doTERRA BOGOs are, your customer may not be prepared to buy them this week. And that is perfectly okay.
What does an opt-in mean?
Giving an opt-in means you have not automatically added your contact to a list or group. You have not taken for granted any part of your relationship. Instead, you have respected the relationship first and asked permission to sell to them.
What does allowing an opt out mean?
While asking permission, I always give an opt out. The weight of a graceful opt out does not fall on your customer. It falls on you. An opt out simply states “I know this might not be right for you right now, and I respect that. I am giving you graceful permission to say no.” Do they need permission to opt out? No. That isn’t the point. The point is that you are respecting them.
Selling doTERRA BOGOs Through Private Messaging
Next, let’s talk about the very easiest way to sell the doTERRA BOGOs online. Private messaging. Now, this is not a spammy message. Nor is it a copy/paste. Can we just say, um… ew to all of those? What I am sharing is my very own relationship based formula. Here is the exact outline I use for selling the doTERRA BOGOS online through private messaging. This outline takes for granted that you have greeted and eased into the conversation already. I think you’ve got that part! 😉
1. Mention of prior conversation about the oils (or specific reason they might be interested). This establishes that you are creating a relationship based, non-salesy message. You are coming from a place of service before sales and offering a solution to a problem. If you cannot think of a reason for them needing oils, this is not the time to message about selling doTERRA BOGOs.
2. SHORT explanation of the BOGO – “I just wanted to let you know that doTERRA is offering a “deal of the day” this week (Monday 20 – Saturday 25)”
3. ASK PERMISSION TO MESSAGE: “Would you like to be notified of the BOGO/special deal each day?”
4. End with the graceful opt-out. “No worries if this isn’t for you right now! 🙂 I just didn’t want you to miss out if you are interested!”
And Then Follow Through!
Your next step is simple! Follow through! If they aren’t interested… follow through with your usual relationship building practices. If they are interested, follow through by messaging the special each day! Remember to keep these messages short and relational. An example would be “Today’s oil is Lemon with a BOGO of Grapefruit. I absolutely adore a drop each in my water glass. It tastes amazing and decreases my feelings of hunger between meals!” or “Remember how we were talking about cleaning with essential oils the other day? The Lemon is perfect for that!”
Is That All?? That’s Selling doTERRA BOGOs Online?
That’s it! Really! Do you see why I said selling doTERRA BOGOs online is easy? Now go send those messages! Short, personal, and relationship focused. You’ve got this!
Selling doTERRA BOGO’s By Hosting An Epic Party!
Another way to sell the doTERRA BOGOS online is by hosting your very own doTERRA Epic Facebook party (affiliate link)! This is the method I am personally choosing this year! Epic parties were developed by direct sales marketing expert, Brenda Ster. She created them to be relationship marketing focused, but they encompass a larger number of people than private messaging. If you’d like to see my doTERRA BOGO Epic Facebook Party in action, visit my essential oil group, Exploring Essential Oils!