In a blogging Facebook group, this question came up recently. “Does anyone have a blog post checklist?” I didn’t, no one else did, but it seemed like a fabulous thing to have!
I started thinking of all the steps I do for every blog post. My blog posts consistently hit Google page one for my niche of doTERRA essential oils for natural health. I decided to write a blog for my friend. I’m excited to get this information into a list format. Also it will be helpful to the bloggers on my doTERRA team.
Blog Post Checklist
Before you hit publish on that blog post, consider a few key steps. Is it optimized for Google, Pinterest, and social sharing? What about images? Have you completed all of the following steps? There are many steps to remember.
- Keyword Research
- Title & Slug
- H1 Heading (1 Main)
- H2 Headings (multiple subheadings)
- Meat of article under H2 headings
- Call To Action
- Link to other posts
- Non-blog links open in new window
- No-follow affiliate links (if applicable)
- Pinterest (ALT optimized)
- Theme Featured Image
- Green SEO
- Green Readability
- Grammarly to correct writing and spelling errors
Cross Promotion Checklist For Blog
In addition to following the above checklist, I consider the cross promotion for every blog post. Cross promotion means that I have a plan for sharing my fabulous post! You may use one or more of these social media channels. Simply choose which is best for your business! I’ve included a few of my best tips for each social media channel.
I schedule my Pinterest posts using Publer (affiliate link). Publer helps me to optimize my group boards and ideal pinning times.
I’m still learning about email marketing. So far I love Aweber (affiliate link). Aweber allows me to incorporate my latest blog posts. I add one to every newsletter! Join my newsletter here to see how it works. I send out a newsletter about once a month.
Remember to share to your Facebook Fan page and community! I use Publer (affiliate link) to schedule 95% of my Facebook posts. Pop your blog post into Publer. Set it to post at your optimal Facebook sharing time. Publer is the social media version of a “fix it and forget it cookbook”. I love it!
To fully maximize Facebook reach, you may also want to read: “How To Grow Your Facebook Fanpage Reach“
You will need to create an appropriately sized Instagram image. Hashtags and visuals matter on this channel! Don’t forget to follow me so I can follow back!
Twitter relies on short descriptions and hashtags. Use Publer to schedule your Twitter posts.
Join my Facebook group!
Did you enjoy my blog post checklist? I hope you find it helpful! Come find me over in my Facebook group, Exploring Essential Oils. I’d love for you to join us and say hello!