Personal Branding For Social Media
Personal branding is a “hot topic” in the world of social media. Everyone who sells something in the online world is after it. Bloggers and direct sellers all feel like they need it. And they do.
Do you want to learn about personal branding, and how to bring it into your online direct sales or doTERRA wellness business? Personal branding is important, and also pretty cool! Here are a few of my thoughts on personal branding for social media. ⬇️
Branding Is More Than A Logo Or Cutesy Phrase
A brand is more than a logo, a color, or a cutesy phrase. These are considered elements of your brand. However, building a brand as a whole is made of many different parts. In the following sections, I’m going to briefly touch on some of the key elements to personal branding.
Personal Branding Is Highly Visual
This is, perhaps, the most obvious. Most people are visual, and online sales is a visual market. Your personal branding needs to be appealing, or your target audience will simply scroll right on by. A visually appealing brand, however, will draw the eye to stop, and read, and click.
Tip: A branding board will help, if you feel challenged in this direction!
Visuals Need To Fit Who You Are
Second, you want people to think of YOU when they see a certain type of visual.
Whether that is a color, or type of border, or particular font on your graphics, this element will be something you consistently use. As you build content volume, your visual brand will become recognizable.
For example, I ALWAYS use a purple border and muted imagery on my own graphics. In addition, I stick to just a few favorite fonts. I want people to begin to recognize my graphics style as “that doTERRA oil girl blogger”. I use the same type of graphics with everything, across ALL of my social media channels.
Good Personal Branding Contains An Emotional Element
My own branding has been described as soothing and calming. That description utterly delighted me. I love to think that my visual brand and brand content could bring a peaceful feeling. Since my primary audience is busy women, especially mothers, I love making her feel a bit calmer and soothed by my personal branding.
This is a positive emotional connection for her to have with my brand, as it ties into self-care and taking care of herself. I also bring kindness into my brand as an emotional element. Kindness is a character element that is important to me, and this, in turn, shows through my emotional branding.
For your own branding, think about what you would like your own audience to feel! How you want your audience to feel then ties into your branding elements. Your personal branding should speak to your ideal audience in this way to create an emotional connection of your choosing.
Personal Branding Tells Your Story
I happen to love essential oils, butterflies, coffee, and the color purple. Maybe you are catching onto that as you read my blog posts, and interact with my Facebook community. They are elements of ME, as well as elements that I am carefully weaving into my brand.
When considering your personal to you brand elements, think about what your average day looks like. What is consistent in that day? For example, even though I like tea, it’s not a part of my brand, because I happen to LOVE coffee. I drink tea “sometimes”, but I have my coffee EVERY DAY. Do you see the difference?
If you are struggling with this step, you might ask a close friend, or your own social media community what comes to mind when they think of you. A session with a social media coach would also help. This would be a fantastic starting point in identifying your own unique brand elements. Once you have identified your personal elements, it’s simply a matter of highlighting them, often.
Keep Your Branding Consistent
This is KEY! A personal brand may take months or even years to develop. I guarantee that you cannot build a solid personal brand in two weeks. I would advise finding something you LOVE and can be happy using for a long time to come.
That’s why I chose purple as a part of my brand because it happens to be my favorite color! And coffee, because no matter how healthy I get, coffee will always be my indulgence. The essential oil part should already be sort of obvious since it’s my product!
Let Your Personal Brand Evolve
Your personal brand is about, well, you… with time you may notice small (or big!) changes to where you want your personal branding to go. This is perfectly fine, and not something to be overly concerned about. A brand just starts somewhere, and then you hone those elements over and over until you are happy with them! That means evolving will take place, and this is actually a good thing. As your personal brand evolves, you are learning what works, and what doesn’t. Keep what does, and discard what doesn’t.
Additional Questions To Consider
Here’s a list of things to think about for your personal brand. 🥰
- What’s your personal brand?
- How is your brand conveyed visually?
- How does your brand “speak” to you audience?
- Does your brand even attract your ideal client?
- How do I know if I have a good brand?
- What colors or symbolic icon should I choose for my branding?
- Do I need one of those cute little artist characters for my brand?
So many questions to consider! Unfortunately, there are no solid answers I can give you to, because every person’s brand is unique. You’ll just have to dig in, and answer the questions for yourself! Finding those answers, is what is going to make YOU stand out from the crowd.
A Word Of Encouragement
I know this was a really big topic to cover, and we talked about a lot of different details. I don’t want this to feel discouraging or overwhelming to you! Remember, any starting point is exactly where everyone else was, once. No matter where you are in your own personal branding journey, I just know you are going to ROCK this! Come on over to our Facebook community to chat more!